Solutions

+ Introduction

Mobile phones have evolved not only as the most penetrating means of communication, but also as a powerful tool to present products and services. Imagine the advertising of your business is delivered in a personal manner to your customers!
What is mobile marketing? It’s the most successful, effective and simple means of promotion to present a campaign, product or service.
How? Nowadays Mobile Phones are our personal companions. Consequently, the consumer can be reached at any moment or place, and above all, it lets you interact with your captive and potential customers. They also generate an easy and measurable response because 97% of messages are read.
In contrast to the advertising in mass media such as Radio, Press or Television, in which people can change the station, page or channel, with Mobile Marketing there is a 99% certainty that the message is going to be delivered.

+ Actions

Push campaigns: Through mobile phones we perform direct marketing actions. We use a vast mobile phone user base, divided in different categories according to the product or service to be promoted. We send a SMS to the selection made with a promotional message of the product and slow down user’s participation. Push campaigns have a return of more than 70%.
Pull Campaigns: As opposed to Push Campaigns, these campaigns receive information, comments and/or questions of the users through SMS. This campaigns may have one of the following objectives: Individual communication, creation of Consumer Databases and mainly, income through messages. Some of the most common actions are: Voting, Raffles, Trivia and Contests.
Proximity Actions: Actions developed at specific points of the city catching the user when approaching these shops.
WAP Portal: Customers can reach through their mobile phones their company’s portal at any point and time. This facilitates the communication of new products, promotions, branches, etc.

+ Advantages

Speed: Short campaign starting times.
Costs: In contrast to advertising in mass media, investment can become 70% lower.
Information: Real time visualization of traffic, time, origin and access route of participants. Due to this, decisions can be made about the campaign and make the necessary successful adjustments.
Consumers can participate in a marketing action from any place and at any time, thanks to mobile phones. This permits trademarks to get an immediate response and perform a result measurement of the campaign in real time.
In Spiralis we give specialized consulting services to develop your campaign, in a brief timeframe our specialists understand the business structure of our customers and our partners; becoming an essential support in the resolution of critical situations, both inside and outside working hours.